The official Baja Blast label art.
|Current Status:|| Permanent Flavor (Taco Bell)
|Locations Available:||U.S. Taco Bell restaurants|
|Year(s) Available:|| 2004-Present (Taco Bell)
2012-Present (Taco Bell as a freeze drink)
|Related Flavors:|| Game Fuel (Tropical)|
Mountain Dew A.M.
|Related Promotions:|| Baja or Bust|
Baja Blast is a Mountain Dew flavor. Its standard Taco Bell tagline is "A tropical lime storm" while its store release tagline was "DEW with a blast of Natural and Artificial tropical lime flavor."
Baja Blast was originally released exclusively to Taco Bell restaurants in 2004, having been chemically formulated to taste best with their food.
Baja Blast Freeze
Beginning in August 2012, select Taco Bell locations began offering "Baja Blast Freeze", an icy variant of Baja Blast similar to the restaurant's pre-existing Frutista Freeze line. After this test-release, the Baja Blast Freeze was added to the menu permanently beginning January 31, 2013.
Diet Baja Blast
In January 2014, Taco Bell added a diet variation to Baja Blast to its menu alongside the new Sangrita Blast. It was replaced by Kickstart (Orange Citrus) in 2015.
In early 2014, information began leaking through via the internet about a limited store-shelves release of Baja Blast later that year. In March 2014, images began to surface of Baja Blast's bottle form. Baja Blast was first confirmed here, and has been posted about on the official Mountain Dew Facebook page many times. Baja Blast began its in-stores release on May 5th and remained available for a limited run.
Mountain Dew re-released Baja Blast over Summer 2015. It was in stores beginning April 20, 2015 along side Sangrita Blast. It was produced in bottles for an extended period of time after its discontinue in cans.
The flavor was released again in 2016 for the DEWcision 2016 promotion alongside Pitch Black. This promotion involved a voting poll for fans to vote on their favorite of the two flavors via Twitter hashtags and challenges issued by Mountain Dew (such as dying hair the color of the flavor they wanted to win). The winner of the promotion would be made permanent on store shelves. However, Baja Blast lost to Pitch Black by a small margin and was yet again discontinued in bottles and cans.
Mountain Dew on 09/01/2017 gave people a chance to have the flavor return in 2018 if there is enough demand by using #BringBajaBlastBack by telling us in the tweet "Show us what YOU'D do to get Baja Blast back on shelves by using #BringBajaBlastBack!" on Twitter.
Baja Blast will return in bottles and cans in Summer 2018.[Citation needed]
On April 20th 2015, Mountain Dew Canada uploaded the same image that confirmed the release of Baja Blast in the States. This is the first time Baja Blast has been sold in a country outside of the United States. For unknown reasons it was removed the next day after three comments revealed the can of Baja Blast hidden in the photo.
Mountain Dew Baja Blast is a tropical lime flavored soda, and is blue-green in color.
- Until the revelation of Baja Blast's official in-stores release in 2014, many had speculated on the internet whether such a release would take place, and many images of fake bottles had circulated.