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Baja or Bust was a summer promotion coinciding with Baja Blast's first ever release in bottles and cans to stores from May to October in 2014. It allowed people to enter codes under the caps to play a game and win prizes. These prizes included beach balls, shirts, socks, caps, and other merchandise. 



Prize Tier 1 – May 5, 2014 – Must Complete World One

Mtn-Dew-Baja-or-Bust-Prize-Tier-1

Tier 1 prizes

  • Beach Ball – 48,000 Pts
  • Slap Koozies – 60,000 Pts
  • Baja Socks – 85,000 Pts
  • T-Shirt – 100,000 Pts

Prize Tier 2 – May 19, 2014 – Must Complete World Six

Mtn-Dew-Baja-or-Bust-Prize-Tier-2

Tier 2 prizes

  • Baja Hat – 150,000 Pts
  • Bobble Head – 170,000 Pts
  • Pocket Tee – 210,000 Pts
  • Baja Cooler – 210,000 Pts

Prize Tier 3 – Jun 30, 2014 – Must Complete World Nine

Mtn-Dew-Baja-or-Bust-Prize-Tier-3

Tier 3 prizes

  • Race Hoodie – 375,000 Pts
  • Baja Bag – 575,000 Pts
  • Gift Cards – 830,000 Pts
  • Longboard – 1,000,000 Pts

Prize Tier 4 – Aug 11, 2014 – Must Complete World Twelve

Mtn-Dew-Baja-or-Bust-Prize-Tier-4

Tier 4 prizes

  • CA Tahoe Road Trip – Ended: 6/11/14
  • Florida Road Trip – Ended: 7/19/14
  • CA Desert Flyaway – Ended: 8/26/14
  • San Diego Flyaway – Ended: 10/3/14