The official DEWmocracy logo.
To bring a third and fourth flavor of Mountain Dew to Canada.
Code Red, White Out, Supernova (2014)
Voltage (2013), Code Red (2014)
DEWmocracy Canada is the official name of the first event in Canada that offers flavors of Mountain Dew other than the original "Citrus Charge" flavor, which had been the only flavor available in over 12 years, with Code Red being available for a year in 2001. The winner of the event was announced as Voltage on July 4th 2013. The contest was revamped for 2014, with three flavors that could be voted for, which are Code Red, White Out and Supernova.
The FlavorsThe flavors in DEWmocracy Canada consist of competitors from past American DEWmocracy promotions (excluding Code Red). The candidates are Voltage, Supernova, Code Red & White Out. These flavors weren't previously available in Canada because of a law banning caffiene in non-cola soft drinks, which was lifted in 2010.
The losing flavours of 2013's DEWmocracy Canada returned in 2014 as part of a Back by Popular DEWmand promotion. Mountain Dew's page started teasing it in early May. Mountain Dew revealed an official announcement would be posted on May 12th 2014, which slated a return of the other three flavours would be May 19th, 2014, the following Monday. The contest ended on August 3rd 2014 with the announcement of a winner.
The contest that coincides with DEWmocracy Canada offers a chance to win $50,000 with every vote. The votes can be carried out through mobile, Facebook, and YouTube. There is also a contest for the best YouTube video which would grant the winner 1% of the total sales from the winning flavor.
The Mountain Dew Canada Facebook Page also gave out daily prizes including a $50 Burton gift card, a $500 Burton gift card, a $25 KFC gift card, FRENDS headphones, and iON Air Pro WiFi Cameras.
Mountain Dew Canada released the 4 flavors in 20oz / 591ml bottles, and in 12 can variety packs, which have 3 cans of each flavor in every pack. At the time of this contest, there are no 2L sizes. Supplies of 7up and Citrus Charge Mountain Dew (original) are being lessened in order to accompany the new flavors. The promotions and the flavors were pulled from stores on June 9th 2013, with Voltage announced as the winner on July 4th 2013 on their Facebook page, despite the date of announcement originally being July 14th 2013. Voltage began appearing in stores throughout Canada on July 15th.
Back By Popular DEWmand Canada
Due to the popular demand of the three losing flavors of DEWmocracy Canada, Code Red, White Out, and Supernova were released for the summer of 2014 in Canada for a limited time only on May 19, 2014. Sampling kits were also released for the promotion before the official store release date.
Mountain Dew Canada revealed on August 5th 2014 that over 550,000 votes had been cast and that Code Red had won, and launched as a permanent flavor on September 2. It has not been revealed which flavor came in second or third, or how many votes each flavor received. Unlike in the past, a flavor percentage was not disclosed at all during the course of the campaign.