Mountain Dew Wiki

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Dark Berry

Not to be confused with Dark Berry Bash.

Dark Berry was a Mountain Dew flavor released in 2012 as a part of The Dark Knight Rises Partnership.

Description[]

Dark Berry was a mixed-berry flavor of Mountain Dew. It was midnight blue in color, much like Dark Berry Bash. The Romanian version used a similar formula, but its color was violet.

Tagline[]

Its tagline was "DEW with a Blast of Mixed Berry with other natural flavors."

History[]

On March 25th, 2012, an image of a possible new flavor 12-pack box appeared on the image-sharing app Instagram. After much speculation, Mountain Dew confirmed on May 14th, 2012 that it would be released in late-June as part of their partnership with Warner Bros. Pictures' and Legendary Pictures' 2012 film The Dark Knight Rises.

The flavor began showing up in stores in mid-June and as was was part of the DewGothamCity promotion, where the packaging on other Mountain Dew flavors received promotional artwork for the promotion in addition to codes under the caps (similar to the Dew XP promotion) that give fans access to exclusive film content through DEWGothamCity.com, which is now inactive.

International release[]

Dark Berry was also released in Denmark and Iceland for the same promo. The Danish Dark Berry was imported from Iceland by Hansen&Co and was made by Ölgerðin.

Dark Berry was later released in The Philippines exclusively at 7-Eleven stores as a limited time offering. It was later released in Romania in 2012, where it was a permanent addition to their lineup, although it was later discontinued in 2016. Unlike the other releases, the Filipino and Romanian versions of Dark Berry did not promote The Dark Knight Rises.

Trivia[]

  • Even though the United States logo used the Mtn Dew art with blue font, the Romanian logo used the 2005 logo art and pink font. Additionally, while the United States used a clear bottle, the Romanian bottle was purple-tinted.
  • The Danish, Icelandic, and Filipino releases also used the 2005 logo, but retained the United States logo's blue font. The Filipino release also retained the clear bottle used in the United States, while the Danish and Icelandic versions used a dark blue-tinted bottle.
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