Every2Minutes is a promotion by Mountain Dew and Microsoft for their new Xbox One system. Simmilar to the 2005 promotion Every10Minutes which gave away Xbox 360s.
How It WorksEdit
From current evidence it suggests every specially marked Mountain Dew will contain code(s) which will get the person points, in which they bid on an Xbox One. All of this is according to the Citrus Cherry Game Fuel 12 Pack which is worth 200 points.