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DEWmocracy Singapore was a promotion launched by Mountain Dew in Singapore to pick a second flavor of Mountain Dew in Singapore.
History[]
DEWmocracy Singapore began its ran on July 31, 2013. It pitted Pitch Black and LiveWire against each other to become the next DEW flavor in the country. Voting began in August.[1]
The promotion ended on October 16, 2013[2] and on November 1, 2013, it was revealed that Pitch Black had won the contest and would become the next permanent edition to the brand's lineup.[3]
Gallery[]
Promotional artwork for LiveWire during the promotion.
Promotional artwork for Pitch Black during the promotion.
Promotional artwork promoting Pitch Black's victory in DEWmocracy Singapore.
Bottles of both DEWmocracy Singapore flavors.