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Promotional Mountain Dew Kickstart T-Shirt featuring Puppy Monkey Baby.
Puppy Monkey Baby (also styled PuppyMonkeyBaby) was a CGI character created to promote Mountain Dew Kickstart for Super Bowl 50 in 2016. The promotion has garnered a wide amount of media coverage, both positive and negative. According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing.
Promotional artwork for the 2016 Kickstart flavors, featuring the Puppy Monkey Baby character as well as the flavors' can designs.
The ad features a computer-generated mash-up of three things that the public generally finds to be cute; a Pug puppy (the head), a monkey (the body and tail), and a dancing baby (the hips and legs). The puppy monkey baby dances with three men who are presumably watching the Super Bowl, offering them Mountain Dew Kickstart, which is similarly described as being a combination of three things (Mountain Dew, juice, and caffeine).
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- The original Puppy Monkey Baby mascot currently resides on display at PepsiCo's headquarters.