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The Green Label Gaming logo.
Green Label Gaming, a Mountain Dew sub-organization, has sponsored many video game designers and players. Mountain Dew has released a series of flavors known as Game Fuel in partnership with video games such as Halo, World of Warcraft, Ryse: Son of Rome, Titanfall 2, and various Call of Duty games.
In 2011, Mountain Dew launched Dew XP, a promotion where gamers can enter codes found on Doritos and Mountain Dew products to receive bonus in-game experience points.