Game Fuel is a recurring Mountain Dew promotion that ties in with the releases of video games or expansions of them.
Halo 3 Edition - 2007
- Main article: Game Fuel (Cherry-Citrus)
To coincide with the release of the Xbox 360 game, Halo 3. Mountain Dew released this flavor in August 2007 for a 12 week period. It was a citrus-cherry flavored drink and was a bright red-orange color. It was also available in Slurpee form and in exclusive aluminum bottles similar to those from Green Label Art.
World of Warcraft Editions - 2009
In 2009, Mountain Dew restarted the Game Fuel promotion for 10 weeks, this time releasing two different flavors and promoting the Massive Multiplayer Online Role Playing Game, World of Warcraft.
One of these two flavors was the same formula as the 2007 Game Fuel, renamed "Horde Red" and with World of Warcraft packaging and an updated "Mtn Dew" logo. The other flavor for this promotion was was a newly created Wild Fruit-flavored Mountain Dew. It was named "Alliance Blue" and was bright-blue colored.
Call of Duty: Modern Warfare 3 Editions - 2011ended on August 17, with the winning bid at $49.00 (plus $5.65 shipping charges). The status of these two flavors remained unconfirmed until August 24, when Mountain Dew officially announced the two flavors on their Facebook page. Both bottles had packaging promoting the game Call of Duty: Modern Warfare 3, and one of them was recognizably the original Cherry-Citrus flavor while the other bottle contained a dark green drink, and a label stating it was "Dew with a charge of Tropical flavor" indicating it was the Mystery flavor previously tested by Dew Labs members. In October 2011, Mountain Dew Game Fuel began appearing on shelves, featuring codes that granted players double experience points in-game when entered on the Double XP website.
Halo 4 Edition (United States) - 2012In late August 2012, a YouTube video was uploaded by a Pepsi employee showing an unreleased Game Fuel Citrus-Cherry bottle featuring Halo 4 logos and artwork. Also seen on the bottle was the logo for the Dew XP Promotion, indicating the packaging will contain codes to be redeemed for in-game experience points.
Halo 4 Edition (United Kingdom) - 2012
Throughout August 2012, the official Facebook page for the Mountain Dew UK team released a series of images, each on revealing more information about an upcoming promotion. The final image, posted on August 22, revealed that the United Kingdom would be getting their own Game Fuel variant to coincide with the upcoming Xbox 360 game Halo 4. Similar to the American cherry-citrus flavor, this variant will be a bright red-orange colored drink and will have raspberry-citrus flavoring. The packaging will feature Halo 4 artwork and logos, as well as codes that can be redeemed online to enter fans for a chance to visit the headquarters of 343 Industries (the team that is developing the game).
Ryse: Son of Rome and Dead Rising 3 Editions - 2013Recently, new images have begun to surface online that hint towards a possible Game Fuel return. While nothing is currently confirmed, the images suggest that the original Citrus Cherry flavor will be returning, alongside a new counterpart flavor which has been dubbed Electrifying Berry. Unlike previous incarnations, these two Game Fuel flavors will not feature label art for the same video game. Citrus-Cherry will sport Dead Rising 3-themed packaging, with Electrifying Berry's packaging promoting Ryse: Son of Rome; both being Xbox One-exclusive titles. However, due to both flavors supporting different games, it is unknown whether or not they'll be released around the same time.
In 2014, the original Citrus-Cherry Game Fuel flavor began appearing in both 12-can packs and 20 oz. bottles, with no game promotion and no label indicating it being a limited release. No official information was released by PepsiCo.
Game Fuel will once again be used in a video game promotion in late August 2014, promoting Call of Duty: Advanced Warfare. The original Citrus-Cherry Game Fuel flavor will once again return to shelves alongside a new, Lemonade-flavored companion flavor. Unlike past two-variant Game Fuel releases, both drinks sport the same artwork, albeit differing colors to match their respective flavors.
On May 4, 2015, an online Mountain Dew store was opened on Amazon, which listed multiple Mountain Dew flavors. Additionally, it was announced that Citrus-Cherry Game Fuel would be available year-round through this Amazon store, in 15-packs of 16 oz. bottles. Codes included with these 15-pack bottles unlock rewards in the PlayStation game Warframe.On May 20, 2015, images were posted on instagram of Game Fuel (Berry Lime). The game fuel variant was used to promote Call of Duty Black Ops III alongside the annually returning citrus cherry.
On May 25, 2016 the next Mountain Dew Game Fuel flavor was leaked online Mountain Dew Game Fuel Mango Heat. Instead of promoting Call of Duty again, Titanfall 2 will be the promoted game this year. Here is a picture of the new flavor, along with returning crowd favorite, Citrus Cherry. This time, it seems that Citrus Cherry, along with Mango Heat, have reduced calories and sugars.
On May 27th, 2017, two new Game Fuel flavors were leaked online, Arctic Burst, a returning Slurpee flavor receiving a store release, and Game Fuel (Tropical Smash), a whole new flavor. The flavors will be distributed to promote the upcoming video game Middle-earth: Shadow of War.