Iconic Summer was a promotion that involveed fans entering codes found on specially-marked Mountain Dew and Pepsi products to redeem for exclusive prizes and sweepstakes entries. This promotion officially launched on May 20, 2013 with the launching of an official webiste.
By purchasing specially-marked Mountain Dew and Pepsi products at participating locations, fans can obtain codes from the packaging. One must then log into the official website, where the codes may be redeemed for "icons." The ratio of Product Code to Icons is shown here:
|Product Type||# of Icons|
|20oz, 2L, 1L & 16oz||1 icon|
|6-Pack (24oz, 16.9oz, 16oz)||6 icons|
|8-Pack (16.9oz)||8 icons|
|Select 12-Packs & 24-Packs||3 icons|
|Fountain||1 icon via Pongr|
Each code entered also gains one one entry to win regional weekly prizes.
From August 11, 2013 to August 31, 2013, fans will be able to use their extra/leftover icons to enter the Second Chance Sweepstakes, which has various major prizes.