1940's - 1973 LogoEditThe original Mountain Dew logo. Used from the beginning on glass bottles all the way until the early 70's, when it was retired. It has recently made a comeback on Throwback's current packaging.
1973 - 1996 LogoEdit
Found on packaging as early as 1973, this retro-style logo (and multiple variations of it) was used all the way until the mid 90's. Throwback used this logo in its first release. Also, the Malt Flavor from the regional Dew promotion used this logo, as well as a few Green Label art aluminum bottles.
1973 - 1980 variationEditThis logo version had a pointed “D”, called the “Wave”, which is later removed. This logo ran for about 7 years before it was modified..
1980 - 1996 variationEdit
This version of the logo was the same as before but the pointed “D” was changed. This logo ran for about 16 years until it was replaced. In 1992, it was made thinner and taller. This logo has recently made a comeback in the Regional Dew promo, where Johnson City Gold used this logo, as well as the regional designs.
1979 - 1980 Test LogoEdit
This logo is seldom seen and could have been conceptualized about the same time as the “Reach for the Sun, Reach for Mountain Dew” or “Taste the Sunshine” campaigns.
1996 - 1999 LogoEditFound on packaging from as early as 1996 to as early as 1999, this logo served as somewhat of a bridge between the previous and the next.
1990's Eurasian logoEditIn the 1990's, Mountain Dew products in Asia began using this logo, which had a completely different typeface than the U.S. logo and was surrounded by "WILD COLOUR" and "SMOOTH TASTE". Also, when Mountain Dew was released in the United Kingdom in 1996, it used this logo, which was used all the way up until it was discontinued in those countries due to low sales.
1991 "Vintage" logoEditIn 1991, some Mountain Dew cans began using this logo, which had a different typeface and as well as a banner below the logo reading "THE ORIGINAL". This logo was also used on Diet packaging and was discontinued a year later.
1999 - 2005 LogoEditThis logo premiered in the 1999, and lasted until 2005. During this time, Code Red, Live Wire, Pitch Black, Baja Blast, and Blue Shock Freeze all entered the market, and thus used variations of this logo.
2005 - 2009 LogoEditIn 2005, this logo began appearing on packaging, with the words: "Same Dew, New View." All pre-existing flavor variants used their own version of this logo and all new flavors would use it until 2009. It can still be found on packaging for older flavors while they are still in transition, and on all packaging outside the U.S.
2009 - Present LogoEditThis is the current logo, which premiered in 2009 on the regular and Diet packaging. All new flavors (except Throwback) after this transition use this logo starting with the 2009 WoW Game Fuel flavors and as well as Diet Ultra Violet. However, the previous permanent flavors are still in transition, and may still use the previous logo in some areas.
2009 Prototype LogoEditThis was the prototype logo for Mountain Dew, which premiered in 2009. Images began spreading of bottle designs for Regular Mountain Dew, Diet Mountain Dew, and Mountain Dew Voltage using this logo but it was not well received, because it somehow looked more like a generic brand. It was only available in Chicago.
2012 Canadian LogoEdit
With the rebranding of the Mountain Dew line in Canada beginning in February 2012, this logo was specially designed to be used on its packaging. It is based directly off the current logo used in the United States, but the word "Mountain" is not abbreviated.