Mountain Dew
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| Mountain Dew | |
|---|---|
 Mountain Dew's current label art. | |
| Description | |
| Flavor: | Citrus |
| Color: | Yellow-Green |
| Locations Available: | All of U.S., most countries |
| Year(s) Available: | 1958 - Present |
| Current Status: | Permanent Flavor |
| Related Flavors: | (See Flavors Page) |
| Related Promotions: | (See Promotions Page) |
Mountain Dew (currently stylized as Mtn Dew) is the main drink in the Mountain Dew line, and is commonly referred to as the "original" flavor.
Added by ImhotepBallZHistory
Edit
Added by Trainmaster718- Main article: Mountain Dew Timeline
Mountain Dew's first lemon-citrus formula was developed in 1940 by Barney and Ally Hartman, who were beverage bottlers in Tennessee. It was first distributed to Johnson City and Knoxville (both in Tennessee) and in Marion, Virginia.
In 1958, Bill Bridgforth created an improved formula for the drink, using orange juice as the primary ingredient in the mix of citrus flavors.[1]
It was in 1964 when PepsiCo acquired the brand and production rights of Mountain Dew, allowing them to bottle and distribute it across the country.
It wasn't until 1988 when Mountain Dew gained another product in its line—Diet Mountain Dew. In the same year, Mountain Dew Red was introduced as the first flavor variant of the brand. While this flavor failed in the market and was discontinued the same year it was introduced, it started a trend that was continued in the next millennium.
The United Kingdom began marketing Mountain Dew products in 1996, but then phased it out two years later. It wasn't until 2010 that Mountain Dew Energy brought the product back into the U.K. and Ireland.
In 2001, PepsiCo decided to try another new flavor under the Mountain Dew brand. Code Red is cherry-flavored, and was a big sales hit. Since its 2001 release, it has remained on shelves alongside regular Mountain Dew and has even gained a diet version. Because Code Red was so successful, many more flavors began to emerge over the years.
DescriptionEdit
Original Mountain Dew is a mix of citrus flavors. Its color is a common debate, but it is widely accepted to be yellow-green, and comes packed in green-tinted bottles.
ReferencesEdit
- ↑ As noted in regular Mountain Dew's ingredients list, concentrated orange juice is the primary ingredient (after sweetened water), other flavors follow in smaller amounts.
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