Mountain Dew Wiki

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Mountain Dew Red

Mountain Dew Red was a Mountain Dew flavor first test-marketed in 1988 in some regions of Alabama for a short while before being discontinued afterward.

Description[]

Red was a Fruit (actual flavor profile unknown) flavor of Mountain Dew, and its name implies having a red look.

Tagline[]

Its tagline was "Fruit flavored Mountain Dew."

History[]

In 1988, Mountain Dew Red first began as a test market release in some regions of Alabama. During its one-year run, a low-calorie variant of Red called Diet Mountain Dew Red was also test-marketed.

Both variants were then later discontinued that same year, and since their discontinuation, neither PepsiCo nor the independent Pepsi bottler, Buffalo Rock, has acknowledged the flavor in recent times.

Trivia[]

  • While it is not the first flavor internationally, it is the first flavor in the United States not based on the original citrus flavor.
  • Due to Red discontinued after a short while, it was not well-known and immensely rarely seen. From this, a TV commercial and a few photographs could be the only media of it here.
  • Despite their similar names, Red and Code Red had different flavoring. Therefore, both aren't related to each other as the flavorings used are diverse.
  • In the popular musical "Be More Chill," Mountain Dew Red was the only thing able to disable the "SQUIP," a supercomputer chip inside someone's brain, while normal Mountain Dew (or "Mountain Dew Green") activated it. It was one of the only references to Mountain Dew Red in 2017. However, in the book and non-musical stage play, Code Red deactivated (or "dissolved") the SQUIP.
  • In Mid-2022, an unopened full 16-ounce glass bottle showed up with an asking price of initially $7,500 before going down to $6,000, later dropping to $5,500. The eBay listing is currently inactive.
    • On eBay, A Mountain Dew Red can on May 6th, 2023, was bought from a bid auction of $1,598 USD.
  • On February 24th, 2024, in a r/MountainDew Reddit post, a user named "Final-Elderberry3538" posted a sealed, unopened 6-pack of 10-ounce glass bottles. The user revealed that it was found in a relative's house in Indiana. The same user also took multiple photographs and made an eBay auction for an asking price of $5,000.
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