Pitch Black's 2011 label art.
United States: 2004, 2011, 2015, 2016
United States, Malaysia, Singapore, Philippines: Current Flavor
Canada, South Korea, New Zealand: Discontinued
|Related Flavors:||Pitch Black II, Grape, X-Treme, Darth Dew|
|Related Promotions:||Back by Popular DEWmand, Loot for Labels, DEWmocracy Singapore, Unleash Your X, DEWmocracy Malaysia, DEWcision 2016|
Pitch Black (known in South Korea as "Wild Black") is a Mountain Dew flavor that was first released in October of 2004 as a limited edition Halloween flavor in the U.S. and Canada.
It's U.S. and Canadian tagline was "DEW with a blast of Black Grape with other natural flavors" while its International tagline is "DEW with a punch of Grape Citrus flavour."
HistoryEditIt was originally released as a Limited Edition flavor for Halloween in 2004, and was brought back with an added sour bite as Pitch Black II for Halloween in 2005. The original, non-sour Pitch Black was rereleased in 2006 as a limited edition slurpee form under the name "Mountain Dew Pitch Black Freeze", which was only available at participating 7-11 convenience stores. That same year, the original Pitch Black was released in South Korea under the name "Wild Black" and described as "A blast of Grape Flavor."
Six years later the original Pitch Black saw another limited return to shelves in 2011 as a part of the Back by Popular DEWmand promotion along with Supernova and Typhoon, which lasted until July 25th of that year. Pitch Black was also released in New Zealand in 2011, until it was replaced with Passionfruit Frenzy in late 2012. It was also released in Malaysia. It was also released in the Philippines in 2014 with LiveWire during the summer months as a permanent flavor. It was also the first time in the Philippines to release a different flavor. Pitch Black together with Live Wire were featured in DEWmocracy Singapore. It won and is now a permanent flavor.
In December 2015, Mountain Dew announced via their Facebook page that 1,050 people would have the chance to win a special limited run of Pitch Black by posting why they wanted Pitch Black and using the hashtag #WeWantPitchBlack in the post.
The flavor has been released again in 2016 for the DEWcision 2016 promotion alongside Baja Blast. This promotion involves a voting poll for fans to vote on their favorite of the two flavors via Twitter hashtags. The winner of the promotion will be made permanent on store shelves.
Speedway convenience stores releaseEdit
Pitch Black was confirmed to arrive at all Speedway stores as a fountain drink (And in some locations as an ICEE beverage) in January 2016.
It is now available at some Speedway convenience stores. It is expected to be at all participating stores by end of February.
It is expected to leave Speedway once the DEWcision 2016 promotion begins. However, most, if not all Speedway locations that have Pitch Black, have continued to offer the flavor while coinciding with the DEWcision 2016 promotion.
Caffeine Free Pitch BlackEdit
Due to health restrictions in Canada which prohibits Caffeine in Mountain Dew, Pitch Black was released in 2004 for Halloween, however, it was released in caffeine-free only.
- Pitch Black is a black grape flavored soda and is dark purple in color. By looking at the bottle with a little light around it, it looks black, hence its name.
- Pitch Black is one of five grape flavored Mountain Dew variants. (See "Related Flavors" in the infobox)
- Pitch Black was a permanent flavor in New Zealand until it was replaced with Passionfruit Frenzy. However, LiveWire and Code Red still remain. Voltage (which goes under the name "Electro Shock"), remained a permanent flavor until 2014, when it was replaced by White Out.
- It is now one of the most frequently reappearing 'Limited Time' flavors, not factoring in Pitch Black 2 and Freeze.
- The Creature From The Black Lagoon or "Gillman" was somewhat of a mascot for Pitch Black & Pitch Black II as it appeared in a number of advert pieces holding the soda.