The official Supernova label art.
U.S./Philippines/Canada: Strawberry Melon
|Color:|| U.S./Philippines/Canada: Magenta |
Finland & Denmark: Orange
|Year(s) Available:|| US: 2007 (Test Release), 2008, 2011
Canada: 2013, 2014
|Related Flavors:||Diet Supernova, Typhoon, Voltage, Revolution, Amp Game Fuel Charged (Berry Blast)|
|Similar Flavors:||Strawberry, Kickstart (Strawberry Kiwi), Kickstart (Watermelon), Diet Ultra Violet, Game Fuel (Electrifying Berry), Extreme Pomegranate|
|Related Promotions:||DEWmocracy, Back by Popular DEWmand, Loot for Labels, DEWmocracy Canada|
Supernova was a Mountain Dew flavor, and a contestant in the first DEWmocracy promotion. It returned for a limited time in Back by Popular DEWmand along with Typhoon and Pitch Black from May to July 2011. Its tagline was "DEW with a blast of Strawberry Melon Flavor and Ginseng".
- Main article: DEWmocracy
Supernova was designed by Mountain Dew fans in the first phase of DEWmocracy, and was released over the summer of 2008 to compete with Voltage and Revolution to become a permanent flavor. People were to go online to the DEWmocracy website to vote for their favorite. On August 17, voting had ended and Voltage was announced the winner, holding 41% of the votes. Supernova had come in second place, with Revolution in third.
- Main article: Back by Popular DEWmand
Supernova was part of Canada's DEWmocracy, and it was in stock from March 18th to June 9th. In votes, it came in fourth place, with White Out in third, Code Red in second place, and the winner being Voltage.
On May 19, 2014, Mountain Dew Canada released a Back By Popular DEWmand in Canada. The three losing flavors from DEWmocracy Canada were announced to be coming back. Supernova was one of the three flavors coming back, the other two being Code Red and White Out. Supernova lost once again, this time to Code Red. Despite this, the official amount of votes given to Supernova, the percentage of votes, or position of the flavor (second or third) have never been disclosed.
In Finland during 2012, Supernova was released as a second flavor. For no apparent reason, this version has a completely different color and taste, as an orange-colored Raspberry-Lemon soda as opposed to the original magenta-colored Strawberry-Melon soda. The Finnish Supernova is only available in 500ml bottles.
In Denmark during 2016, Supernova was released as a Limited Edition flavor for the promotion of Titanfall 2. At the end of the promotion, it was kept on shelves as a permanent flavor due to high sales. The Danish and Finnish versions of Supernova share the same flavor.
For a brief period in 2013, participating Canadian 7-Eleven stores offered a Slurpee variant of Supernova and Voltage while DEWmocracy Canada was underway. After the Canadian DEWmocracy was completed and Voltage was announced to be the winner, neither Supernova nor Voltage were continued as Slurpees. Code Red, White Out, and Supernova were released as Slurpee flavors as part of the Back By Popular DEWmand promotion in Canada in 2014 (see photo below under other designs). As of December 2014, all three variants are still available.
Supernova was a Strawberry-Melon flavored soda with added ginseng and was bright magenta in color.
The European variation of Supernova is a Raspberry-Lemon flavored soda and is orange in color.