The official Throwback label art.
|Current Status:||Permanent Flavor|
|Locations Available:||United States|
|Year(s) Available:||2009, 2010 - Present|
|Related Flavors:||Mountain Dew|
|Related Promotions:||Throwback Shack, Iconic Summer|
Throwback is a Mountain Dew variant that is made with natural sugar, just like most soft drinks were in the 1980's before soda companies switched to high-fructose corn syrup.
Mountain Dew Throwback was first released alongside Pepsi Throwback from April to June 2009. Its ingredients and flavor were based on the original lemon-citrus flavor Mountain Dew had when it was an independent brand, and it used packaging and logos reminiscent of the 1973–1996 era of Mountain Dew packaging.
Because sales were impressive, both Throwback drinks saw a return in December 2009 and lasted through February 2010. Based on consumer feedback, the ingredients and flavor were adjusted to be more like the orange-citrus flavor of Pepsi-era Mountain Dew. It was in this release that Throwback began using the 1950's era logo and Mountain Dew's original "hillbilly" theme. It would continue to use this formula and packaging for all subsequent releases.
Throwback saw another 5-week run beginning in July 2010, followed by the announcement in October that it would stay on shelves as long as sales were good. Finally, in December 2010, Throwback returned to shelves again, this time with the words "Limited Time Only" removed from the packaging, making it a permanent addition.
Like the original, Mountain Dew Throwback is a yellow-green colored, citrus-flavored drink, but has a much more "muted" taste due to not using high-fructose corn syrup.
- Beginning in July of 2011, the "Mountain Dew Throwback Shack" website was launched, allowing fans to enter daily for prizes. These prizes included a Mountain Dew Arcade machine, and even a "secret stash" of Revolution.