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White Out

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White Out
White Out Label Art
The official White Out label art.
Description
Flavor:

Smooth Citrus (USA, Japan and Canada)
Lemon (New Zealand)

Color: White      
Details
Current Status: US/Japan/New Zealand: Permanent Flavor
Canada: Discontinued
Locations Available: United States
Japan
Canada
New Zealand
Year(s) Available:

US: 2010 - Present
Japan: 2012 - Present
Canada: 2013, 2014
New Zealand: 2014 - Present

Related Flavors: Typhoon, Distortion, Voltage
Related Promotions: DEWmocracy, FanDEWmonium, Honor the Code, Loot for Labels, Dew XP, DewGothamCity, DEWmocracy Canada, Iconic Summer, Every2Minutes, Fuel Up For Battle

White Out is a Mountain Dew flavor. It was the second to be chosen by fans in the DEWmocracy promotion. Its tagline is "Smooth citrus DEW" while its diet version's planned tagline was "Smooth citrus Diet DEW with other natural flavors."

History

DEWmocracy 2: Collective Intelligence

Main article: DEWmocracy
White Out Bottle

Current dome bottle design for White Out.

White Out was first tested alongside multiple other new flavors in a tour that stopped in 17 American cities in 2009. Taste testers were to give their input, and at the end of the tour, three flavor finalists were chosen. The three flavors names and flavors were chosen with the help of Dew Labs members, and the designs were submitted from artistic fans. Then, they were released to the public on April 19, 2010 as Typhoon, Distortion, and White Out, and drinkers were to try all three and vote on which they preferred. voting closed in mid June 2010. Voting ended in June, and White Out was announced to be the winner, holding 44% of the votes. It was officially rereleased to stores on October 4th of that year

FanDEWmonium

Main article: FanDEWmonium

A Diet White Out was created for the FanDEWmonium promotion, but it did not place in the finals, coming in 3rd place.

Dew XP

The Regular Whiteout was part of the Dew XP promotion in 2011 and 2012 along with Regular Dew, Diet Dew, Code Red, LiveWire, Voltage, Tropical Game Fuel, and classic Citrus Cherry Game Fuel. It was given an orange cap with a code under it and the Modern Warfare 3 (and later, Halo 4) logo was added on top of the label. Also, the DEWmocracy trophy was removed.

New Zealand release

In July 2014, White Out was released to New Zealand as part of their regular product line alongside the Original flavor, Code Red, Live Wire, Electro Shock, and Passionfruit Frenzy and described as "DEW with a blast of Lemon flavor."

Dewmocracy Canada

White Out was one of four Mountain Dew flavors featured in Canada's 2013 Dewmocracy Canada contest. It landed in third, above Supernova, with Code Red ahead in second, with Voltage winning. It returned with Supernova and Code Red in DEWmand 2014, which Code Red once more landed above White Out as the winner.

Description

Mountain Dew White Out is a smooth citrus flavored soda, and is smokey white in color, as it name suggests.

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